Nielsen made their subscriber numbers public, delivering apocalyptic results for both ESPN and the NFL. ESPN lost 621,000 subscribers in the last month, and ESPN’s Monday Night Football fell by 24%.
To put this in context, ESPN lost the entire city of Baltimore, or the combined populations of Lexington, Kentucky and Stockdale, California, in a month.
That’s fairly impressive when you think about it.
The subscriber loss represents the worst in ESPN history, made all the worse since ESPN has essentially lost 300,000 subscribers a month over the past few years anyway. The tanking of Monday Night Football helps not at all. The end result of all this that ESPN loses $52 million dollars in revenue.
Now, to qualify, subscribers dropped across all cable providers, not just ESPN. However, as Fox Sports 1’s Clay Travis notes, “It just impacts ESPN the most because ESPN costs every cable and satellite subscriber roughly $7 a month, over triple the next most expensive cable channel. Yep, if you have a cable or satellite subscription, whether you watch ESPN or not, you’re paying ESPN over $80 a year.